36 Kế Trong Kinh Doanh Hiện Đại

36 Kế Trong Kinh Doanh Hiện Đại, published by NXB Trẻ (translated by Nguyễn Minh Phương, 2016), is Lan Bercu's application of the classical Chinese Thirty-Six Stratagems to modern business practice. Unlike a more purely historical or philosophical treatment of the stratagems, Bercu's book is explicitly structured as a practical business tool: each of the 36 stratagems is organized around a short, condensed Chinese historical anecdote, followed by relevant modern business situations where the underlying pattern applies, and concrete tools for putting the idea into practice.

A defining structural feature, confirmed across multiple bookseller descriptions, is that each stratagem's presentation closes with a set of reflection questions, designed to help the reader work out how to apply the underlying idea most appropriately to their own specific business situation, rather than simply presenting the stratagem as a fixed formula to copy. This reflects Bercu's stated aim, per publisher material, of organizing insight from many sources into a practical, concise structure that produces immediately usable lessons rather than abstract historical commentary.

The book's overall pitch, again per publisher framing, is that it helps readers unlock more creative and superior thinking in business by exposing them to strategies and tactics that fall outside conventional, orthodox business-school approaches — positioning the ancient stratagems as a source of flexible, adaptable thinking specifically because they were not originally designed for the business context they're now being applied to, and therefore require genuine interpretive work rather than direct copying.

Because this book's individual entries were not fully enumerated in available secondary sources beyond its overall structure and stated purpose, and because the underlying Thirty-Six Stratagems are well-established and independently verifiable as a classical text, this entry's section breakdown groups the 36 stratagems into broad category clusters based on the well-documented traditional groupings of the classical system (stratagems for when in a superior position, for confronting an enemy, for attack, for confused situations, for gaining ground, and for desperate situations), while relying on Bercu's confirmed structural format — anecdote, business application, tools, reflection questions — for how each entry within those clusters is presented.