Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

Be a Sales Superstar is Brian Tracy's compact, tactics-focused sales book, organized as twenty-one short, largely self-contained chapters, each built around a single actionable sales principle rather than a single overarching narrative argument. The book's premise, stated early and returned to throughout, is that selling success is not a matter of talent or charisma but of consistently applying a specific, learnable set of behaviors, especially around prospecting discipline, preparation, and follow-through, in markets that are difficult or highly competitive.

Tracy structures the book around what he frames as the highest-leverage activities in selling: identifying and focusing on the right prospects rather than spreading effort evenly across all potential customers, preparing thoroughly before every sales call rather than relying on improvisation, and building genuine trust and rapport as a prerequisite for any sale rather than treating persuasion techniques as a substitute for a real relationship. Across many of the twenty-one chapters, he returns to the idea that customers buy from salespeople they trust and perceive as credible experts, and that most sales are lost not through a failure of closing technique but through a failure to establish that trust early in the process.

A second major thread concerns objection handling and closing, where Tracy argues that most objections are predictable and can be anticipated and prepared for in advance, turning what feels to inexperienced salespeople like an unpredictable confrontation into a scripted, rehearsable part of the process. He is emphatic that a sale is not complete until a specific action — a signature, a payment, a commitment — has occurred, and devotes several chapters to specific closing techniques and the psychological reluctance many salespeople feel about asking directly for the sale.

The book closes on the theme of self-management: time allocation, goal-setting, and the compounding effect of daily disciplined activity (a fixed number of prospecting calls, a fixed amount of preparation time) over inconsistent bursts of effort. Tracy's overall throughline, restated in different forms across the twenty-one chapters, is that sales performance is a numbers-driven, disciplined craft that rewards consistent application of known techniques far more than it rewards natural talent or occasional inspired effort.