Library

Marketing

23 books in this section — 9 with a full summary so far

020All Marketers Are Liars (Tell Stories)— Seth Godin
Seth Godin's provocative title makes a specific, narrower claim than it sounds: marketers don't succeed by lying about facts, they succeed by telling stories that consumers *choose to believe* because the story matches a worldview they already hold. People don't buy products…
041Building a StoryBrand: Clarify Your Message So Customers Will Listen— Donald Miller
Donald Miller's core diagnosis is that most companies' marketing fails not because the product is bad but because the message is confusing — and a confused mind always says no. His fix borrows the structure of classic story (heavily influenced by the screenwriting concept of the…
004Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone— Drew Eric Whitman
Ca$hvertising — commonly catalogued by its descriptive subtitle, 100 Secrets of Ad-Agency Psychology — is Drew Eric Whitman's practitioner's guide to writing persuasive advertising, drawing on his three-plus decades working in direct-marketing advertising, including roles at a…
DotCom Secrets: The Underground Playbook for Growing Your Company Online— Russell Brunson
DotCom Secrets argues that most online businesses fail not because their product is bad but because they're selling it through the wrong structure — a generic website or e-commerce store — instead of a deliberately sequenced sales funnel designed to move a stranger through…
075Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice— Russell Brunson
Expert Secrets is Russell Brunson's follow-up to DotCom Secrets, shifting focus from funnel mechanics to the persuasion and messaging framework needed to build what he calls a "mass movement" — an audience that doesn't just buy once but identifies with a cause and a leader…
175Nghệ Thuật Xây Dựng Khách Hàng (7L: The Seven Levels of Communication, bản tiếng Việt)— Michael J. Maher
7L: The Seven Levels of Communication (published in Vietnamese as Nghệ Thuật Xây Dựng Khách Hàng) is a business fable by real estate professional Michael J. Maher, built around the story of Rick Masters, a real estate agent whose business is collapsing in a down economy despite…
190Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing— Brian Kurtz
, where he helped build one of the most profitable direct-mail operations in publishing history before striking out on his own as a consultant, speaker, and mentor. Overdeliver is his attempt to codify what he learned not as abstract theory but as lived apprenticeship — decades…
213Renovate Before You Innovate (Cải Tiến Trước, Phát Kiến Sau)— Sergio Zyman
Sergio Zyman, the former Chief Marketing Officer of Coca-Cola who famously oversaw the disastrous 1985 launch of New Coke, wrote this book as an argument against his own industry's default instinct: when a brand or business stalls, the reflex is to innovate — launch something…
333Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers— Russell Brunson
Traffic Secrets completes Russell Brunson's trilogy alongside DotCom Secrets and Expert Secrets by focusing specifically on how to consistently get the right people into a funnel, arguing that most businesses either chase generic traffic-generation tactics without a clear…

On the shelf, not yet summarized (14)