Library

Sales

24 books in this section — 13 with a full summary so far

0125 Nguyên Tắc Thép - 15 Thuật Bán Hàng Thành Công— Lý Tuấn Kiệt
This is a Vietnamese-market sales psychology book built around a simple architecture: five "steel principles" (nguyên tắc thép) of customer persuasion, each broken down into three specific psychological "tactics" (thuật), for fifteen tactics in total. The author's core claim is…
017Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople— Brian Tracy
Advanced Selling Strategies presents Brian Tracy's shift away from traditional, pressure-based closing techniques toward what he calls consultative selling — positioning the salesperson as a trusted advisor diagnosing a customer's real needs rather than someone pushing a product…
128Ai Hiểu Khách Hàng Người Ấy Bán Được Hàng (Whoever Understands the Customer, Sells)— Lý Kiện Lâm (Li Jianlin)
This is a Vietnamese translation (published by Alphabooks) of a Chinese-language sales book by Lý Kiện Lâm, built around a single, repeated central claim: salespeople fail far more often from not truly understanding their customer than from lacking product knowledge or…
029Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets— Brian Tracy
Be a Sales Superstar is Brian Tracy's compact, tactics-focused sales book, organized as twenty-one short, largely self-contained chapters, each built around a single actionable sales principle rather than a single overarching narrative argument. The book's premise, stated early…
039BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers— Drew Eric Whitman
BrainScripts for Sales Success is Drew Eric Whitman's attempt to bring the consumer psychology principles from his earlier advertising-focused book, Cashvertising, into the specific context of one-on-one, face-to-face selling. Whitman, who writes under the persona "Dr. Direct"…
049Chiến Thắng Trong Tranh Luận, Bán Hàng, Tuyển Dụng, Cạnh Tranh— Dr. Rob Yeung
This Vietnamese-market title packages the applied-psychology work of Dr. Rob Yeung — a British chartered psychologist, Talentspace director, and prolific author on confidence, persuasion, and interview technique — into a single practical guide covering four adjacent high-stakes…
051Conquering Shifts— Cindy Douglas & Kathleen Heck
*Conquering Shifts* is a sales-focused professional development book by Cindy Douglas and Kathleen Heck aimed at salespeople and sales-adjacent professionals navigating significant disruption in their industries — whether from economic downturns, changing buyer behavior, new…
DotCom Secrets: The Underground Playbook for Growing Your Company Online— Russell Brunson
DotCom Secrets argues that most online businesses fail not because their product is bad but because they're selling it through the wrong structure — a generic website or e-commerce store — instead of a deliberately sequenced sales funnel designed to move a stranger through…
075Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice— Russell Brunson
Expert Secrets is Russell Brunson's follow-up to DotCom Secrets, shifting focus from funnel mechanics to the persuasion and messaging framework needed to build what he calls a "mass movement" — an audience that doesn't just buy once but identifies with a cause and a leader…
045Những Cấm Kỵ Khi Giao Tiếp Với Khách Hàng— Unknown (author could not be reliably identified)
Những Cấm Kỵ Khi Giao Tiếp Với Khách Hàng (roughly, "Taboos in Customer Communication") is a Vietnamese-market business book focused on common missteps salespeople and customer-facing staff make when interacting with clients, framed around the idea that avoiding specific…
197Phong Cách Bán Hàng Zig Ziglar (Ziglar on Selling, Vietnamese edition)— Zig Ziglar
Phong Cách Bán Hàng Zig Ziglar is the Vietnamese translation of Ziglar on Selling, one of Zig Ziglar's core sales-focused books, published in Vietnam by Alpha Books in partnership with ITD Vietnam alongside a companion translation of his broader life-philosophy book, Over the…
352Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible— Brian Tracy and Michael Tracy
Unlimited Sales Success, co-written by Brian Tracy with his son Michael Tracy, updates Brian Tracy's decades of consultative selling principles for a modern, more digitally-informed buyer, arguing that while the psychology of selling hasn't fundamentally changed, the buyer's…
358Way of the Wolf: Straight Line Selling— Jordan Belfort
Jordan Belfort's Way of the Wolf packages the "Straight Line System" he originally developed at Stratton Oakmont (the firm dramatized in The Wolf of Wall Street) into a teachable, ethics-scrubbed sales methodology. The core metaphor is the "straight line": an ideal sales…

On the shelf, not yet summarized (11)